This project was all about event branding. I was tasked with creating a logo, a poster including all pertinent information about the event, 2 web banner advertisements (vertical banner 240x400 px and leader board 728x90 px), a save-the-date emailer (with interactivity), as well as a feather banner.
For the font I wanted to use something clean and modern. For the wordmark on the logo, I used Farray because of how big and bold it is. I also liked how the edges of the characters are rounded instead of angular since it makes it seem softer. Unfortunately, the W of Farray was pointed so I had to round them it manually. I went with Futura PT for the body copy since it has a similar look to Farry but is easier to read.
I chose bright but natural colours to keep the on brand but eye catching. I kept the colour palette limited using only different intensities of 6 colours. The colours primarily used are the greens and the blues.
Since this event is all about the environment, I wanted to incorporate different elements of nature. While sketching, I was thinking about different more environmentally friendly ways to make energy. This inspired the sun on the top left for solar power, wind on the bottom left for wind turbines and waves on the bottom right for hydro dams. After this, I felt like I was missing something green since green is often associated with nature.
When I started vectorizing the logo, I realized I needed something around the icons. I decided to set them up in checker board type boxes using bright colours to attract attention. I mimicked the checker board look on the wordmark as well by setting the colours the same way on the type.
There was certain criteria I had to follow for the poster. The size had to be 11 inch width x 17 inch height with bleed. It had to include, the date, the time, the location and the agenda. The logo of the sponsor (Algonquin College) also had to be included.
Date: Saturday, July 21, 2018
Time: 11:00 am - 11:00 pm
Location: Shaw Centre - Indoors
• 11:00 am - doors open to ticket holders (Indicated price of tickets on poster. You can create this amount based on your event.)
• 2:00 pm - featured guess speakers or midday performer (you can choose two that are applicable to your event.
• 5:00 - 7:00 pm - Food availability beyond snacks.
• 7:00 - 11:00 pm - Remainder of show with key performers or showcase items
There was much less to include on the web banners but there was 2 specific sizes they had to be made in. The Leader Board banner had to be 728 px x 90 px @100 dpi. The Vertical Rectangle Banner had to be 240 px x 400 px. Both banners needed to have the event logo, sponsor logo and the date on them.
There was not much information required on the save-the-date emailer. The size had to be 6 inches wide x 4 inches tall @300 dpi. The emailer needed to have the event logo, sponsor logo and the date on them. Another important thing to include was a button linked to the site to purchase the tickets (Buy tickets now button). There also had to be a link for email inquiries (The Eco Show Team).